OUR SURVEY FOUND REDUCTION IN PIZZA AND GRILLED-CHEESE IN SCHOOL LUNCHES COMPARED TO OUR 2003 SURVEY
of main portions were partly or totally a combination of bread and
25% of main portions were partially or totally a combination of
bread and cheese.
For the menus GOTO Page
peptides react with opiate receptors in the brain, thus mimicking the
effects of opiate drugs like heroin and morphine." greatplainslab.com."
makes cheese different—and presumably more addicting—is that it
has much more casein than is found in milk, ice cream, butter or other
dairy products. Being drawn to those foods is not a matter of weak
willpower but rather the addictive qualities of those foods. Certain
foods—sugar, chocolate, cheese and meat—trigger the release of
opiate-like substances in the brain that are in the same class as
heroin and morphine, but not as strong"—Dr.
"Elmer's is a casein glue. Casein is a milk-cheese phosphoprotein that is used to make paints, plastics and glues."
"The American School Food Service Association, a watchdog group that monitors the nutritional content of meals served to public school students, ranks pizza No. 1 on its list of
pupils' favorite school lunches."
Asim, Washington Post, Nov. 10
PIZZA--"It's a college student's dream and a dieter's nightmare: The $3.99 pizza buffet is coming to Cincinnati. Pizza has the benefit of being a food that young people know from
Business Courier (Ohio), Nov. 17
the 'Nicotine' of Fast Foods?
Singing Lessons LIVE at Your Computer Wherever You Are
The School Lunch News
"My daughter is upset about her very
brief lunch 'hour'. 20 minutes to eat is insufficient,
especially if we want to teach our kids to chew their food! Do
you have any articles on lunch 'hour' lengths and any on
national averages or national trends?"--D.D.
"Let people know of this horrendous
"I love your newsletter. I am a pre
school teacher who has been
battling fast food lunches for 3 and 4 year olds. The parents
can buy these lunches 5 daysa week through the Parent's
Association. It took a big step, and I am waiting for the
parent reaction, but we have officially banned these lunches
from our Early Education program. Thanks! Monica"
"Junk food is an opening to getting fat."
"i hate school lunch."
are so right about school lunch! It can cause obesity
throughout the whole community, not just in one area. Keep on
spreading everything about school lunch, make the public know
what is going on wit school lunch."
Parents Sending Kids to School
with Fat-Packed Lunches—"Parents
are sending their children to school with lunch boxes that are
packed with fat, salt and sugar. Three out of four of the 5m lunches
prepared at home each day fail to meet government guidelines on
healthy school meals"
Guardian (UK), September
Parents Who Pack Lunches
for a healthy lunch • A sandwich • Canned or fresh fruit •
Veggies like baby carrots or celery • Skim or low-fat milk in a
single-serving container, or low-fat yogurt • Something fun, like
a granola bar or low-fat pudding How to build a healthy sandwich The
outside: whole-grain bread, bagel or tortilla The inside: lean meat,
tuna, low-fat cheese or peanut butter For extra flavor: spicy
mustard or ketchup Go light on: mayonnaise Pile on the extras:
lettuce, tomato slices, green pepper and cucumber Making lunch good
and easy • Let your kids help make
lunch. They're more likely to
eat it if they have some say in the menu and preparation. • Keep
lunches cold for food safety by using an ice pack. • When it comes
to treats, less is better. Keep the portions small and the number of
servings few. • For beverages, stick to water, milk or an 8-ounce
or less serving of juice. Look for 100-percent fruit juices that
have added vitamin C. Chocolate milk is an option for children who
don't like white milk. • Make things easy for young kids. Slice up
fruit and vegetables. Open those cans of fruit with the tab and
transfer the food to a small plastic container that the child can
easily open. • Find out when your child eats lunch. Many schools
schedule lunches in shifts and some kids may eat as early as 10:30
while others don't get lunch until 1 p.m. Pack a small snack, like
Cheerios, or a small container of grapes or crackers for a late
morning or early afternoon snack, if your child's school allows. •
When choosing lunch meat, opt for those lower in fat, preferably
containing less than 30-percent fat. • Let your kids see how
important healthy eating is by eating healthy yourself. If you don't
want your kids eating junk food, don't keep it in the house. If it's
there and they're hungry, the kids will eat it."
Organic? Or Just
Junk Food Added to Their Lunch Milk?—"Orange Cream and Caramel Flavored Milks Round Out Horizon Organic's Lunch Box Offerings
just in time for National School Lunch Week. Lifelong eating habits are established during childhood, which is one reason Horizon Organic believes it is important to offer a wide variety of nutritious lunchbox-ready organic foods that kids enjoy."
Organic Holding Corp., press release, (cached here)
milk drinks contain more fat, sugar, cholesterol, and calories than even
soft drinks do."
Herald, Oct. 21
Krispy Kreme "Reward"?—"In
the midst of a healthier school-food movement and childhood obesity
epidemic, Krispy Kreme is rewarding students with a doughnut for every A on
their report cards — up to a half-dozen per grading period." PalmBeachPost.com,
" So bring your report cards to a participating Krispy Kreme store and enjoy the Krispy Kreme Math!"
Texas More " Rewards"?—
can pick up their doughnuts right when that Krispy Kreme craving hits
krispykreme.com "When you drop off your child, be sure to take
this opportunity to buy a dozen Krispy Kremes and support the Student
Activity Fund. The sale will continue those evenings during
Newsletter, October, 2003 GOTO Center
for Science in the Public Interest, Nov, 2003
Kind of Marketing?—"The 28 children, aged nine to 11, have been undertaking a 'bread investigation' as part of a school topic on bread. During their visit they were able to cook their own pizza choosing from four toppings. Each child then returned to school with a pizza to eat for
lunch. The children have been tasting several different breads at school and will eventually design and make their own breads."
Epping Guardian (UK)
covers: free book covers with ads, such as Frosted Flakes and Lays Potato
Chips, are distributed to students. In 1998 over half of American
students, 25 million, received book covers (Consumer Reports, 1998).
"Educational posters" in hallways advertise candy such as Skittles, 3
Musketeers and Starburst (Education Digest, 2000). School lunch menus.
Brand name foods are served, advertised and promoted in school cafeterias
(Education Digest, 2000). Reward coupons: McDonalds, Pizza Hut and
Domino's Pizza provide coupons for pop, French fries, burgers or pizza as
a reward in reading programs (Education Digest, 2000). School buses: Some
districts have sold ad space on the sides and even the tops of school
buses (Time Magazine, 1999). Teaching materials: industry teaching units,
videos, and contests may incorporate products, brands or corporate
viewpoints (Consumer Reports, 1998). Channel One: Viewed daily in 12,000
middle schools and high schools by about 8 million teenagers, students are
required to watch a 12 minute program: 10 minutes of info-news and 2
minutes of commercials (The Center for Commercial-Free Public Education).
Commercial search engines, web sites and student newspapers (United States
General Accounting Office, 2000). School Web sites supported by businesses
that include direct advertising aimed at students and parents (The
Christian Science Monitor, 2001). Athletic fields, scoreboards, gyms,
libraries, playgrounds, classrooms: Corporate donors are recognized for
their donations by placing their names or logos in prominent locations
(New York Times, 2000). School events paid for or sponsored by
corporations, i.e. Homecoming sponsored by Dr. Pepper (Time Magazine,
1999). Soft drink machines: schools are bargaining for exclusive contracts
with soft drink suppliers like Coke and Pepsi (Manning, 1999).
Fundraising: school groups receive a percentage of sales of branded
products (United States General Accounting Office, 2000). Student
organizers and other products sold in schools to students. The school
receives a small percentage for items sold in return for advertising
(United States General Accounting Office, 2000).
"The pressure on schools to permit a broad array of marketing activities is now intense and
in Education Research Unit, University of Arizona, July, 2003
Week's Must-Read Machine Food Issue
The amount of soda sugar a typical child consumes in a
Housekeeping Survey: U.S.
Habits in 20-Year Decline—"Just compare what kids eat today with
what they ate 20 years ago."
of snacks (per day)
Then: 1.1 Now: 1.8
of meals eaten away from home Then: 17 percent Now: 30 percent
of meals eaten at a fast-food restaurant
Then: 1 in 10 Now: 1 in 3
soda size (boys)
Then: 7 ounces Now: 19 ounces
soda at 7-Eleven
Then: 32-oz. Big Gulp Now: 64-oz. Big Gulp
size of a bagel or muffin Then: 2 to 3 ounces Now: 4 to 7 ounces
milk drinks contain more fat, sugar, cholesterol, and calories than even
soft drinks do."
"I think it’s appalling to have schools be used as a place for selling
products. Schools should be a sacred place."
"We used to make a
lot of stuff from scratch. Now kids won't eat that. They want
everything on a bun."
"My goal is to increase the use of locally grown farm products and serve them in our public schools."
can pick up their doughnuts right when that Krispy Kreme craving hits 'em!"
substances cause substance addiction."
are welcome... dan at danmahony dot com
(Much of the content of this
public-service newsletter is found by using
"If a particular food
or drink is promoted to them, and a vending machine is in the school,
children will be led by that. They will think ‘the school has put that
there, therefore this cannot be bad for me’." Sunday
"A computer chip controls or monitors everything that takes place, including the number of times a food-bearing spiral turns, how hot
the water is that mixes with the coffee, how cold the ice cream bars are stored and what products are bought at what time of the day. The information allows Aramark employees to stock, for example, one spiral with five packages of little chocolate doughnuts, which might tend to be purchased in the morning, followed by five apple pies, which can sell better in the afternoon."
SUGARY DRINKS CAUSE CHILDREN
TO EAT MORE?—"When they drank
sweetened drinks, they took in, on average, 244 more calories a day.
The children did not eat any less food to compensate for the extra
calories in the sodas, lemonades and other drink treats."
Journal of Pediatrics
SUGARY DRINKS CAUSE TYPE 2 DIABETES?—"Higher
consumption of sugar-sweetened beverages is associated
with a greater magnitude of weight gain and an
increased risk for development of type 2 diabetes in
women, possibly by providing excessive calories and
large amounts of rapidly absorbable
J. Amer. Medical Assn.
excessive intake of sugar
causes endogenous opioid dependence...the rats had become sugar-dependent."
Journal of Obesity Research
MACHINE FOOD REVOLT SPREADING
Los Angeles, New York City, Texas Ban Sodas and Junk Foods in Schools; Philadelphia Bans Sodas
to ban or restrict soft drinks in school vending
machines has been introduced in 28 state legislatures
so far this year."
Poll: 70% Favor School Vending Machine Ban
COKE WILL BACK
OFF FROM CLASSROOMS BUT NOT "WELLNESS EDUCATION" OR REST OF SCHOOL
LIFE—"Beverage company logos and other marketing graphics must not be used in
textbooks, curriculum materials or on book covers. Venues that may be appropriate for product logos
include scoreboards, menu boards,
[ = vending machines ], student publications, and materials to promote educational activities, health, wellness and nutrition education, extracurricular activities, physical activity and athletic events."
ON JUNK FOOD IN SCHOOLS—"Seventeen U.S. states now add a junk food tax on such vending machine sales and B.C. should join
POLL FINDS 98% USE VENDING MACHINES—"Sixty-eight percent said they buy junk food or soda from vending machines. In another poll, 23 percent said they buy a "great deal" from machines, while 61 percent buy "some." Only 2 percent said they don't use them."
The School Lunch News
Coca Cola has 34 milligrams of caffeine, Diet Coke
45 mg, Mountain Dew 55, Jolt 71. Coffee
has 100, tea 50.
Notable School Lunch Menus
calzones, stir fry, grill offered daily."
"Papa Gino's pizza, garden salad, fruit cup, milk. No a la carte pizza slices will be sold. A second lunch can be purchased for
"Monday--Breakfast: breakfast pizza, cereal and toast, fruit/juice, or peanut-butter-and-jelly sandwich."